Did you know that the about page is one of the first things people look at when they visit your website or profile? For social media users, content creators, and small businesses, this page serves as the first meeting place, where you introduce yourself, your purpose, and why you should be trusted. With so much online competition, having just a nice feed or a catchy tagline isn’t enough; you need a clear and meaningful story that proves who you are and why you’re here. So if you want to leave a genuine impression and build a connection with your audience, it’s very important to learn how to create an “about page” that truly tells your origin, purpose, and personality.
Summary of What You’ll Learn in This Article
- Why the “about page” should not be underestimated
- How to understand what your audience wants and needs to know
- Storytelling techniques to make your page credible and meaningful
- Practical tips to express your true purpose and personality
- Guidance on updating, SEO, and using images for greater impact
Why Is the ‘About Page’ Important?
Many websites spend time perfecting the homepage but forget to focus on the about page. The truth is, this is where the brand’s personality really shines. It’s not just about achievements or a list of services. This is the space where you say, “This is who we are, and this is why we do what we do.”
For example, if you are a freelance writer, you might share how you started writing—not just when, but why. If you have an online store, you can tell the story of how you built your business and what problem you want to solve. This creates a deeper connection than just a simple resume.
Readers or potential clients aren’t only looking for products or services—they also want to know if you’re trustworthy. This is where a genuine and well-crafted about page matters. Sometimes, this is the reason why customers choose you even if you’re more expensive than others.
Know Your Audience
Before you start writing your about page, first find out who will read it. The tone is different when you’re talking to startup founders compared to college students looking for a content creator. Your introduction should reflect the language and style of your audience.
Think about it: if you’re talking to a friend you haven’t seen in a long time, your story will be told differently than when you’re talking to a recruiter. Writing is the same. Empathy is important. Feel what they want to know, what questions are in their minds, and what answers will help bring them closer to you.
It helps to include simple details that connect with them. For example, if your audience is small business owners, you might share how you also started small—the struggles, trial-and-error, and small wins that they can relate to. Remember, your about page will be more effective if you understand who you’re talking to and why they are there.
Tell Your Story, Don’t Just State Facts
An about page is more effective when it tells a story, not just information. Storytelling brings details to life and shows why they matter.
For example, if you’re a photographer, don’t just say, “I have 10 years of experience.” It’s better to tell how you first held a camera and how it changed your view of the world. Emotions resonate more deeply with readers than plain data.
Stories also show your personality and beliefs. If you’ve faced challenges before achieving success, include these to make your page more real and relatable. This way, your about page will stick in the minds of visitors.
Define Your “Why”
Every brand or creator has a reason why they do their work. The about page is your chance to express that purpose. Saying, “I just want to make money,” or “Because this is my job,” is not enough. Find a deeper reason—what do you want to convey or share with others? What impact do you want to have on their lives?
If you’re an online coach, your “why” might be to help women who have lost confidence. This shows your work comes from the heart, not just business. If you make skincare products, you might have started because of your personal struggle with acne and self-esteem, inspiring you to help others facing the same battle.
These reasons build a genuine connection between you and your audience. It also strengthens your brand identity because people understand why you’re different and why they should trust you.
Use an Authentic Voice
Don’t be afraid to show your true voice on your about page. You don’t need to use very formal language if that’s not your natural way of speaking. It’s better if the tone feels like casual conversation, but still professional and respectful.
If you’re used to mixing Tagalog and English (Taglish) on social media, you can adapt that style in parts of your page. What matters most is that your words are clear, honest, and easy to read. When that happens, you become more relatable to visitors, and your message is easier to understand.
Remember, people want to connect with a real person, not a generic brand statement. Being genuine in your writing shows your personality and builds trust with your audience. In the end, an authentic voice strengthens your connection with website visitors.
Highlight Important Milestones
You don’t need to share your entire life or business history on your about page. It’s better to choose only important moments—successes, changes, or challenges that greatly influenced where you are now. These key events add depth to your story and show your real journey.
For example, you might tell how you landed your first client who believed in your skills. You can mention awards or recognitions you received as proof of your quality work. Or share moments when you almost gave up but chose to keep going because of belief in yourself and your purpose. These stories not only inspire but also show that your brand or service has strength and heart behind it.
Show the Face Behind the Brand
Having a photo on your about page greatly helps connect with visitors. It doesn’t have to be from a professional photo shoot—even a simple selfie with good lighting is enough to let the audience see who you really are. Showing the face behind the brand builds trust because it makes the relationship more personal.
If you have a team or partners in your business, it’s good to introduce them too. Say who they are and what their roles are in the brand’s success. This shows that success is the result of many people’s efforts, not just yours. This kind of transparency adds a human touch that fosters deeper connection and respect from website visitors.
Include a Call-to-Action (CTA)
After visitors finish reading your about page, it’s important to make clear what you want them to do next. It’s not enough to just read; you want to encourage them to take action, whether sending you an email for inquiries or work, visiting your portfolio, following you on social media, or subscribing to your newsletter.
A good and natural call-to-action guides readers without forcing them. You can place it at the bottom of the page or somewhere appropriate in the middle. For example, if you’re a content creator, you might say, “If you want to know more about my projects, visit my portfolio here.” This keeps the conversation going and deepens visitor engagement.
SEO Considerations (Yes, Even for the About Page!)
It’s not just the story that matters on the about page—SEO also plays a role so more people can find your website easily. While you share emotions and personal stories, make sure to include the right keywords like “about page,” “freelance writer in the Philippines,” or other terms related to your field or service.
Using heading tags (H1, H2) properly helps organize your content clearly. Don’t forget the meta description, which serves as a short summary that appears in search results. If you have images on the page, add alt text describing the content to help with accessibility and SEO.
With these simple steps, your about page is more likely to be properly indexed by search engines, so more people can find and engage with it.
Review, Edit, and Refresh
Creating an about page shouldn’t be a one-time task. As your experience grows, your business changes, or your brand takes a new direction, you need to update how you introduce yourself.
It’s important to spend time every few months reviewing and rereading your about page. Look for information that may be outdated or no longer relevant, and consider if there’s a clearer or more effective way to tell your story and purpose. Sometimes, even a simple sentence edit or adding a new milestone can give your page a fresher and more relevant feel to visitors.
Regularly refreshing your about page also shows professionalism and care for your audience, which strengthens their trust and interest in your brand.
Bring Your Story to Life on Your About Page
Your about page doesn’t have to be perfect—it just needs to be true. When you start telling your story from the heart, people will listen and remember you more easily. Readers aren’t just looking for products or services—they want a person or brand with meaning, principles, and direction.
Start with your own words. Write as if you’re having a conversation. And when you’re done, let your page speak—not just about you, but for the people you want to reach and serve.