So, it’s April Fool’s Day. And along with the usual plethora of tech-related pranks (well documented by TechCrunch) this spoof by The Guardian really caught my eye. In my last post, I talked about negative campaigning in politics, and how only a campaign based on hard fact is good enough to go on the attack.
But how do you counter-attack a negative campaign?
The Guardian’s April Fools joke may point us in the right direction.
OK, so it’s an obvious spoof. But…
I try to stay out of politics. I mean, I have my opinions, but by and large, I keep them to myself. The next election is going to be interesting, though — because like the last US presidential election, the General Election next Spring is going to be the first big election in the UK fought primarily over the internet.
I blogged the General Election, back in 2005. Blogging was different then. We were mostly ignored. My blog was just an irreverant look at the campaigns, you wouldn’t have come to it for news.
Yes, we all know blogs are…
The news that product placement is to be allowed on British television for the first time is, I think it’s fair to say, pretty massive. It’s a sea change in the way the government treats television here in the UK. I’ve posted before about the paternalist, even insidious level of top-down control over the airwaves in Britain. From that perspective alone, allowing advertisers to actually make use of programmes (as they do in the rest of the world) is an enormous change.
It’s also a very good move. Increasingly, we’re skipping ads. We’re ad savvy. I do…
The BBC is institutionally biased. What can we as advertisers learn from it?