This week I got together with Spencer Lavery, the genius behind the design of this site, to update my portfolio. After almost three years, it was time to take another look at how I was presenting my work. And I noticed something. I actually preferred some of the work I was doing a couple of years ago to the work I’m doing now.
How long does good work take?
When I first started freelancing, I’d frequently have time to spend two or even three days on a project I’d quoted a day’s work on. After all, I needed …
It’s London Social Media Week, a 5 day series of events, panel discussions and seminars on social media — how to monetize it, and how to take advantage of it. I thought about dropping in on a couple of seminars and reporting back to you. Then I realised two things:
1) half a dozen other people will be doing the same thing, and at least one of them will be doing it better than me, and
2) I’m not a “social media type”. I don’t tweet, I’m a reluctant user of Facebook, and my tumblr doesn’t have one single …
I’ve spoken before about how much I rate Tom Albrighton’s work as a copywriter. I’m also a fan of Ben Locker, in Colchester (Glad you’re not in London, Ben!). What have these two guys got in common? They’re both big fans of the “father of modern advertising,” David Ogilvy. So much so, in fact, that Ben recently produced a long-copy print ad in Ogilvy’s style as an experiment, testing whether or not long copy works. Well, I’ve decided to put my money where my mouth is, too.
Who the hell is David Ogilvy?
Well, first things first, let’s be …
So, after nearly six months, over 16,000 unique visitors and a fair few new clients, I decided to change the look of the site a little. Again, my friend Spencer at youlove.us, who designed the site, was responsible for the new shoot.
There were a couple of reasons for the change. Mostly, if I’m honest with you, it’s because I’ve noticed that while clients seem to prefer the image of the chain-smoking, three-day-stubble sporting writer on the page, when you show up at a 9am meeting looking like you’ve been on a week long bender and reach for your …
Well, after two days of backbreaking labour for my friends at youlove.us, and forty-eight hours of me sitting at the back going ‘left a bit, right a bit, can we get that in a different typeface?’ the site is now live. We’re ironing out the few bugs that we’ve come across so far, but if you spot any let us know! Feedback on the site design and, of course, the content, is also very much welcome.
More posts to come soon!…