ROI (return on investment) = (Payback – Investment) / Investment
It’s simple. Spend less money.
But hang on — if you spend less, won’t your payback fall too? Couldn’t your ROI actually fall if you stop spending money on social media marketing?
Of course it could. But that’s where most people are missing the point of social media. I don’t think there’s any specific correlation between the size of your investment in social media and the returns you get. Of course, if you spend more money putting your face out there, the chances are you’ll get noticed more. But it’s …
I think it’s just a fact we’re going to have to live with. As soon as an idea gets co-opted by the advertising industry, people’s attitude toward it changes. In much the same way as I think the death-knell of Twitter was sounded by its adoption as a campaigning vehicle by the major political parties (how uncool is that?) so too is social media, in a wider sense, being corrupted by our efforts as advertisers to harness the buzz-generating power of a good viral campaign.
It’s inevitable. Most people see social media as a way of connecting with their friends. …
I found my way to DrinkTank earlier this week. It’s a networking event for new web startups in Covent Garden. Naturally, there was a lot of networking going on. I don’t network very well, to be honest — I prefer to talk to people one on one. ‘Elevator pitches’ tend to be forgotten thirty seconds after the thirty seconds they take to deliver. When you hear sixty in a night, no one person’s voice stands out from the crowd.
So I got talking. I didn’t go to pitch my services, rather I went to brush up on the latest developments …
No, not another post about why I don’t twitter. Although I would like to go over some of the things I said in my previous post. I write reasonably lengthy blogposts because providing keyword-rich, detailed, informative posts is the cornerstone of my SEO strategy. But it is good, from time to time, to keep it simple.
This post, linked to by Guido Fawkes simply as “Twitter Tsar Talks Tosh” on PR-media-blog.co.uk, sums up a lot about what’s right and wrong with Twitter. Skip to the end:
Labour is experimenting with different social media activities, including a way of using
…
I’ve said it before. I don’t have time to twitter. Twitter is, for me, a devalued communication mechanism — I find it too time-consuming to find the few pearls in amongst the slurry which, let’s face it, is plentiful. That doesn’t mean I don’t think Twitter is useful. Of course it is. It’s the number one way of attracting social media hits to a site, fast.
I like being twittered about. It brings hits to my site. But I don’t twitter about myself. Direct tweets, linking to your own material, are virtually worthless. They’re spam. They’re a flood. They’re a …
I try to stay out of politics. I mean, I have my opinions, but by and large, I keep them to myself. The next election is going to be interesting, though — because like the last US presidential election, the General Election next Spring is going to be the first big election in the UK fought primarily over the internet.
I blogged the General Election, back in 2005. Blogging was different then. We were mostly ignored. My blog was just an irreverant look at the campaigns, you wouldn’t have come to it for news.
Yes, we all know blogs are …
I’m really excited about Facebook Lite. It’s just the service I’ve been looking for. I don’t use a single third party application on Facebook. I can’t stand having to see all the quizzes and clutter on my friends feed.
I’m a busy man. Just give me the information.
Facebook lite promises to roll back the clock four years and give us the slim, streamlined social networking tool that made MySpace look ugly, primitive and unintuitive. I’ve had a ‘lite’ profile for a while now. No pictures. No surplus user information for third party apps to harvest. No quotes of …
I’ve been brushing up on my new media skills. I started out copywriting for blogs and websites a few years ago when SEO as we now understand it was but a glint in the web developer’s eye. Now in new media, it’s the undisputed king.
Yet times are changing. Already it’s being argued that Facebook is killing SEO. Essentially, ‘linkbait’ is what’s going to drive hits to your website in the future. It’s another one of those fancy buzzwords, but it’s nothing new. It’s just a modern form of a technique that has worked for generations — in fact, …
I took a poll of my friends. ‘How should I kick-start my blog?’ I asked them. ‘It’s got to be something current, something that’s relevant to my business , something that shows I’m on the ball…’
And they said — write about Twitter.
I said no. For starters, I don’t twitter. From what I’ve seen of it, I’ve no desire to be any part of it. Moreover, writers writing about twitter (from either side) have pretty much done the subject to death. Talking about Twitter (if you’ll forgive me sounding like a teenager) is just so 2008.
Then I read …