Ideas

Words are only part of the story.

As a copywriter, I work with web designers, art directors, advertising executives and marketing people to come up with integrated campaigns that send one clear message to your customers: the message you want to send.

Words are important. But how do they translate into visual ideas? Creating a campaign isn’t an assembly line process, with a copywriter sandwiched somewhere at the beginning, the middle, or the end. The best campaigns come from getting a copywriter, a designer, a director, or an illustrator in a room together, and seeing what they come up with.

There’s no I in team. But integration begins with an I. And every good campaign begins with getting eyes, brains, and ideas together. As a copywriter I work with other creative individuals to give ideas on everything from creative direction to solid, practical marketing advice designed to help you make the most of your visual, verbal, written, and integrated communication.

As a creative consultant I have

• Advised a multi-million turnover telecommunications provider on core identity and brand identity
• Advised a major high street retailer on both copy and social media strategy for their brand refresh
• Attended pitches and conceptual design meetings as a “hired gun” on behalf of several of London’s boutique agencies

I can help generate ideas for your campaign, too.