BTL copy, brochures and advertorial
Web Copy // Print Copy // Case Studies // Long Copy // Journalism
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Brochures
Here are two versions of a 6 page brochure for the same product, at 1000 and 2000 words respectively. Personally, I prefer the short version — as did my clients. If you can’t sell it in a thousand words, you probably can’t sell it at all.
Short, headline-led brochure >>
Longer, advertorial style brochure >>
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Press and media releases
The aim of a good media release is to inform readers and generate interest — providing them with material to write a story. These examples do both.
NYPC at the 2007 Latitude Festival >>
The Queensbury Hotel >>
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Executive Summaries
It gets busy in business. Sometimes your clients don’t have time to go over a lot of text. Sometimes you don’t either. In this sample summary, I turned a fifty six page presentation into a speech that could easily be delivered in under two minutes…
Turning fifty six pages of script into a two minute presentation >>
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Advertorial copywriting samples
Written for Bristol’s Folio magazine
read more >>
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