Copywriting Case Studies

Web Copy // Print Copy // Case Studies // Long Copy // Journalism

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Royall Appointments

• I was approached by Jennifer Royall, an experienced recruitment consultant establishing her own business.
  
• I provided an initial quote to create sales-focused copy for her website.
  
• After an initial meeting where I learned more about her business and established the USP my copy would aim to bring out, I produced a first draft.
  
• Jennifer then made suggestions for improvements based on her perspective on how she wanted her business to be marketed, which I incorporated into a second draft. The whole process took less than a week.
  
• I’ve subsequently produced further marketing material and advised Jennifer on SEO and blogging as ways to increase awareness of her online presence.

Delivered: Web copy, SEO and marketing material
Budget: £300
They said: “Prompt, efficient and effective.”

GOSO Marketing Suite

• I was approached via my website by the CEO of BOALT.com, an online web marketing agency launching a Software as a Service product designed to introduce car dealers to social media.
  
• After several online exchanges and conference calls with the company’s creative director and design staff, I produced detailed long copy and eye-catching headlines to market the company’s social media product across the web and at trade shows in the form of flyers and brochures.
  
• Producing no less than four drafts of over 6000 words in under a month, I created consistent, consumer-oriented marketing across a range of new and old media.

Delivered: Headlines, short copy, long copy, web copy, brochure and sales pitch
Budget: £1250 (approx $2000)
They said: “A pleasure to work with a professional.”

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