An Executive Summary

Converting a 56 page presentation into this easily deliverable two minute speech…

You’ve always trusted Kimberly Clark for quality, innovation and value. But we want you to know you can trust us to look after the environment, too. A lot of people think cutting down trees is a crime. But that’s not the case. Rest assured we only use forests that are managed to maintain diversity and vitality.

97% of our fiber comes from trusted sources that keep protected areas off-limits, while promoting renewal and re-growth. In fact over 600 million seedlings were planted in the Canadian Boreal Forest last year. That forest hasn’t shrunk in size in two decades.

Naturally we believe it’s important to recycle. Last year we used twice as much recycled fiber as virgin fiber in our products. But what you might not know is that recycling isn’t always the most efficient way to protect the environment. Or save you money.

At Kimberly Clark we’re dedicated to source reduction. We don’t slash rainforests. We cut down on the raw materials that we use. By becoming more efficient we’re able to be more environmentally friendly while we reduce our costs.

We’re cutting down on everything from the amount of packaging we use to the amount of water and energy we consume. In fact we’ve made energy savings of 9% since 2005. But what you want to know is – how does our policy of source reduction benefit you?

Well, a green meter analysis shows that when you compare a 100% recycled c-fold towel with a 62% recycled scott fold towel, the scott fold towel comes out a winner. Because it’s made of stronger material, you’ll use half as much.

That means a saving of 50% to the environment in terms of raw materials – but also a 20% cost saving for you. That’s why we’ve been number 1 on the Dow Jones Sustainability Index for the last four years running for personal products. That’s why you can trust us for quality and value. It’s why you can trust us to look after the environment, too.