2000 word advertorial-style brochure

Introducing GOSO…

Who we are: We’re a web and social media marketing suite for auto dealers.

What we do: We take your inventory. We run with it. We add rich media content and broadcast it across the web. Your customers do the rest – sharing your links via social media, building up a buzz.

GOSO helps you generate leads online. We get you talking directly to your customers so you know who they are before they’ve even set foot in your door.

Above all else, we put your dealership at the heart of the social media revolution that’s changing the way we market ourselves on the web.

[Inside Cover]

You’re on the web. But are you making the most of it?

You don’t need us to tell you how valuable your web presence is. You don’t need us to tell you how important it is to keep your website up-to-date. In fact, we’re not here to tell you anything.

We’re here to talk.

Websites aren’t sales pitches any more. They’re conversations. Social media has changed the way the web works. Rather than just pitching your products, you’ve got to listen to your customers and respond to their needs. Sure, that makes life harder for you. But it’s also an amazing opportunity.

When you market via social media, you get people talking. They’ll respond to you. They’ll share what they know about you with their friends. In short, they’ll do your marketing work for you. Best of all, you have the chance to get to know your clients before they’ve even set foot in the door. And if you know them, you can sell to them.

Don’t just take our word for it. The facts speak for themselves. Only 14% of web users trust advertisements. But 78% trust a recommendation from a friend. So if you can get your customers talking about you, you can increase your marketing potential five times over — all without lifting a finger.

Social media isn’t a fad. It’s a paradigm shift in the way marketing campaigns work. People aren’t content to be sold something any more. They want to be informed, they want to be entertained, and they want to be satisfied. Do these things and your customers will do your marketing for you.

The way to market yourself is by putting yourself in the conversation. Take control of your social media marketing efforts. Take control of what’s being said. Marketing hasn’t gone away. It’s just become more subtle. You’re no longer selling cars — you’re selling yourself.

When you sell yourself right, your sales figures will look after themselves.

[Page 1]

Why GOSO?

You’re probably already using Facebook or Twitter. As a dealer, you may even use them to promote yourself already. But there’s thousands of networks out there. Are you on Tumblr? Do you Digg? Have you even heard of Pownce?

We know every network — and we’re experts in all of them.

That’s why we created GOSO, the web’s first social media and marketing suite designed just for dealers. We provide a professional service that delivers proven results.

GOSO adds rich content to your inventory, giving your customers the pictures, video and data they demand. GOSO broadcasts your inventory to every network you select, sharing it with millions of potential customers. Best of all, GOSO provides you with a convenient, easy-to-understand way of interacting with your customers, finding out more about them, getting leads, sourcing testimonials, and dealing with negative feedback.

In short, even though it has features that go way beyond what you could do on your own, GOSO still manages to make your life simpler. For less than the cost of a single gross sale per month, GOSO will organize your entire online marketing campaign.

All you have to do is sell cars. GOSO can take care of the rest.

Why Social Media?

Advertising needs to get over itself. The modern advertising campaign was born in an era when spreading a message by word of mouth was next to impossible. That’s why people spent unlimited sums on television, radio and print campaigns. Not any more.

Social media makes “word of mouth” sales easy. We’ve already told you that people are five times more likely to trust a friend than to trust an advertising campaign. That’s why we believe to increase your sales, all you’ve got to do is get people talking about you. And that costs very little.

GOSO generates pages that are worth talking about. We provide rich data, present it in an attractive format, and publish it across the web, using social media that encourages other people to share and comment on your links.

It’s a snowball effect. A few people like what they see and share it. More people start talking about it. Best of all, when they visit your custom landing pages, you can see exactly who they are and what they’re interested in. GOSO doesn’t just generate leads, it generates leads that convert into sales.

Social media is the most powerful force in advertising today. It’s changing the way we do business. It’s a simple choice: either be part of that change, or be left behind.

With GOSO, you’re not just a part of what’s happening. You’re at the very heart of the social media revolution.

[MAIN SPREAD P 2/3]

Broadcast. Share. Talk.

Connect with your customers using GOSO’s comprehensive social media marketing features. Broadcast your inventory with rich content including custom video and images. Talk to your customers and promote their positive feedback. Find out who’s interested in your inventory and how you can help.

Use social media: build relationships on the web that’ll bring customers into your dealership. Every contact with a customer is a golden opportunity. GOSO generates leads, monitors your reputation, and helps you sell cars.

[Custom Landing Pages]

Land your next sale.

GOSO generates content-rich landing pages that’ll make your customers swoon. You’ll dazzle them with professional photos, wow them with custom video, and give them exactly what they’re looking for with information taken from our dedicated data feed. Your customers will be hooked. We generate a custom landing page for every car, maximizing your site’s exposure. Best of all, you’ll get detailed information on what your customers are looking at — and it’s all done automatically.

[Buzz Monitoring]

Listen to what’s being said.

Social media is a two way street. You get to talk, but you get the best results when you listen. GOSO’s buzz monitoring system are your eyes and ears on the web. We’ll scan the web for any references to you (or any other keywords you select) and present a report to you in a way that’s as easy to follow up on as it is to understand. Respond to your customers or repost their comments — with GOSO, you’re never out of the loop.

[Inventory Management]

Keep your finger on the pulse.

GOSO generates a lot of content. That’s how it works. But don’t worry. We’ve created a simple, user-friendly interface to manage your inventory data quickly and easily, giving you total control over the information you display, the images you broadcast and the videos you create. In fact, we think managing your inventory will be easier than ever. You’ll be able to manage all your data from just one place, while GOSO’s automation functions enable you to just set up and go, letting you get on with the business of building a relationship with your clients.

[Lead Management]

Know your customers.

Nothing’s more important than closing the deal, right? Wrong! Unless you manage your leads effectively, there won’t be any deals to close. How many people just walk in off the street and buy a car any more? Hardly any. Consumers use all the information available at their fingertips when making decisions and so should you. GOSO collects data about who’s visiting your site and what they’re looking at, so when they walk into your dealership, you know almost as much about them as they know about you!

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Let’s look at the facts.

Social media doesn’t suddenly guarantee sales. What it does is generate interest. When people link to you, when they like you, you strengthen your brand. And that’s what increases the likelihood of a sale.

It’s a virtuous cycle. The more people who talk about you, the more hits you’ll get — both from their links, and from your own increasing importance as sites like Google and YouTube decide you’re more important.

Social media is a conversation. It’s hard to quantify the ROI you get out of a conversation, but it helps if you think of it as a way of opening people’s minds, rather than opening their wallets.

Can you put a price on being able to collect detailed information on your leads? How much is being able to see everything that’s being said about you, your dealership and your competitors worth to you?

As salespeople, we don’t need to tell you the value of building a good relationship with your customers. But in case you need more convincing, take a look at these statistics:

- 25% of search results for the top 20 companies in the world come from social media. Do you know what’s being said about you?

- 34% of bloggers review products they use. Over two thirds of web users are regular readers of blogs.

- Only 18% of traditional television campaigns generate a positive ROI. 98% of people who TiVo television skip the ads.

- 80% of web users watch video online. It’s not enough to be told what they’re getting any more. People want to see what they’re buying.

- 78% of web users trust a recommendation from a friend. Only 14% trust an advertising campaign.

Following a post-delivery issue on their new Camry this year, Toyota commissioned a leading PR firm to identify and engage with owners posting negative feedback online. Their weapon of choice? Social media. After the campaign, Bruce Ertman, Corporate Manager at Toyota said that social media had “saved customers, improved products and strengthened loyalty”.

Social media is the future of online marketing.

We hope we’ve done enough to convince you. If we haven’t, consider this: your competitors are already using social media. Your customers are already using social media. If you’re not using social media, you’re going to be left behind.

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The GOSO revolution

We think we’ve made a pretty good case for social media. But why do you need GOSO? After all, most social media sites let you sign up for free.

GOSO can do automatically in minutes what it would take days for you to do by hand. We get results — fast.

In fact, all you really have to do is take time to talk to your customers. GOSO can handle the rest.

You could employ somebody to manage your online marketing efforts for you, but we guarantee you it would cost you a lot more to pay them than it would to buy a subscription to GOSO.

For just $1000 a month — less than the gross on one used car sale — GOSO will manage and market your entire inventory across every social network on the web. We’ll put you in touch with millions of potential customers. We’ll excite them with pictures and video and hook them with free detailed information from providers they trust.

You probably already spend thousands every month marketing your inventory across television, radio or newspapers. What sort of ROI do you get on that investment? When you spend money on social media, your customers do your marketing for you, sharing your links with their friends and telling you, directly, what they want.

Our basic subscription starts at just $500 a month and you can cancel at any time. See what social media can do for you today. Give GOSO a try — we think you’ll be impressed with the results.

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