Journalism
Portfolio: Page 1 // Page 2 // Page 3 // Page 4
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A good ad-man will always be able to write ATL copy and headlines.
But only a good journalist can write good BTL copy.
Don’t trust an ad-man who doesn’t understand the journalistic process. I trained as a journalist before I became a creative. Most ad-men try to sell to their audience. They’re wrong. Learning how to entertain an audience an integral part of learning how to write.
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Two Reviews
A review is a perfect pitch. When you’re reviewing something, you’re either telling someone to buy it, or telling them not to. They say everyone’s a critic, but some are better than others. Take a look at these examples and see which book you’d rather buy.
Review: The Alchemist (Paulo Coelho)
Review: Some Hope (Edward St Aubyn)
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Burlesque: a rant
I had to do a feature for a listings magazine I was writing for on the subject of burlesque dancing. After a week interviewing strippers, I was climbing the walls. An online magazine offered me the chance to let off some steam. I think burlesque sucks. After reading this, I think you will, too.
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Further reading
Scott Walker: 30 Century Man (a review at the 2006 BFI film festival)
Modern art is mostly rubbish (from my time as an art critic. You can read more here, too)
Bright Lights, Big City (I review another of my favourite books)
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