Portfolio
The right words. The right place.
Jake's Grillin'
I created "wild west" style copy for this range of coffee-based sauces and marinades. Keeping things light and friendly, I targeted the consumer market with a tongue-in-cheek style.
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Sony Entertainment Network
Working with Sony's chosen integrated agency, I supplied copy for web, print, banner, and pre-roll video ads to support the launch of the Sony Entertainment Network across Europe.
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Resilient - Telecoms core messaging
I helped this telecoms provider identify their target audience and suggested better ways to communicate their core offering and key values to their audience.
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Oasis - High Street Fashion
Oasis, a major women's high street retailer, came to me looking for branding ideas and in-store copy to help them with the ongoing development of their retail and online identity.
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Tricon Marine
I created “opulent” copy for both web and print (brochures and sales letters) for Tricon’s range of luxury yachts, along with email newsletters and other material.
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Royall Appointments
I produced copy in a friendly, approachable, personal style for this boutique recruitment agency's website, as well as writing mailers, flyers and a print advertisment.
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REC Global
I was asked to project manage the design, development and production of a site for this multinational software house, giving it a modern, contemporary image.
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GTC Global Training
I produced clean, modern, sales-focused copy for a 16 page brochure selling to senior government officials and industry leaders in developing nations.
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Flook.it
I picked the Dick Whittington story to subvert expectations of ‘becoming mayor’ by using Flook to discover something better, contrasting Flook with Foursquare.
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Python Pro
I re-branded Folding Software, a team of Python programmers, giving them a new corporate identity to enable them to compete with larger software houses.
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Apptivate
I produced copy for the launch of the second edition of Apptivate HQ, a WYSIWIG editor enabling drag-and-drop creation of apps for the iPhone, iPad and Android marketplaces.
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White Estate Agents
I helped re-launch this south London estate agent by providing them with high impact copy in the form of a sales letter and leaflet for prospective sellers.
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Five Sharp
Five Sharp wanted to distinguish themselves from the "late but great" reputation of most web designers by promising a prompt service and out-of-hours assistance.
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Halo Financial
I created copy for three sales brochures and edited the existing web copy for this dedicated currency exchange service, cutting out jargon and focusing on sales.
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Apple Carpet Cleaning - SEO
As an SEO copywriting consultant, I was asked to give advice on how to create user-readable SEO copy that would also maintain their high conversion rates.
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Image Mechanics
Working with Image Mechanics’ Art Director, I produced professional sounding copy with a hint-of-western feel, playing on the idea of a “digital frontier.”