Digital Copywriting

Web design is important. But without the right words to talk to your customers, your website is just an empty frame. See the bigger picture. Employ a professional copywriter to persuade, entice, tantalise, and excite your customers.

The web is a “pull” medium. People surf the web looking for information. Make sure when your customers arrive at your site, they get what they’re looking for. Well written copy can increase your conversion rate. Professionally written content can convince your customers that you’re trustworthy and competent, in short, the right company to do business with.

Copy for the web should be concise.

Just because you’ve got space for 2000 words on every page, doesn’t mean you should use them. Your customers won’t read them. The average customer spends just a few seconds reading each page. If you don’t grab their interest quickly, you run the risk of losing them forever.

Conversational, formal, funny, quirky, or serious, I find a tone of voice that’s resonates with your customers.

I write short, targeted, effective copy for the web — copy that’s designed to reach your audience quickly and give them exactly what they’re looking for.