Back to politics again, but I think anyone can see the wider implications for social media in this new Prospect poll about who uses twitter. I’ll let the excellent Dizzy Thinks blog spell it out for you.
The most validatory statistic from the poll toward my view that Twitter ‘ain’t all that’, is that 76% of the British population said they’d never used Twitter and, also, had no intention to use it in the future. In other words, Twitter is a communication medium that encourages groupthink whilst simultaneously making the group believe their views…
ROI (return on investment) = (Payback – Investment) / Investment
It’s simple. Spend less money.
But hang on — if you spend less, won’t your payback fall too? Couldn’t your ROI actually fall if you stop spending money on social media marketing?
Of course it could. But that’s where most people are missing the point of social media. I don’t think there’s any specific correlation between the size of your investment in social media and the returns you get. Of course, if you spend more money putting your face out there, the chances are you’ll get…
So Don Draper is AskMen.com’s man of the year, ahead of Barack Obama, and the founders of Facebook and Twitter.
Good. He’s a hero. An archetypal, flawed, don’t-make-’em-like-that-any-more hero. He also happens to work in advertising.
He’s also a fictional character. But what can us real-life ad men learn from Don?
1. Stay ahead of the game
I just watched the finale of Season 3 online. I live in the UK. I’d have to wait months to see this on TV. So I didn’t.The world has moved online. Move with it, or be left behind — just like…
I think it’s just a fact we’re going to have to live with. As soon as an idea gets co-opted by the advertising industry, people’s attitude toward it changes. In much the same way as I think the death-knell of Twitter was sounded by its adoption as a campaigning vehicle by the major political parties (how uncool is that?) so too is social media, in a wider sense, being corrupted by our efforts as advertisers to harness the buzz-generating power of a good viral campaign.
It’s inevitable. Most people see social media as a way of connecting with their friends.…
I found my way to DrinkTank earlier this week. It’s a networking event for new web startups in Covent Garden. Naturally, there was a lot of networking going on. I don’t network very well, to be honest — I prefer to talk to people one on one. ‘Elevator pitches’ tend to be forgotten thirty seconds after the thirty seconds they take to deliver. When you hear sixty in a night, no one person’s voice stands out from the crowd.
So I got talking. I didn’t go to pitch my services, rather I went to brush up on the latest developments…
I’ve been in and out of London a lot lately, sometimes for work, sometimes seeing friends. And it strikes me how hard it is to be creative there, with so many distractions. I’ve been hard at work lately, sometimes at the weekend, sometimes even at night. The dangers of being a freelancer are that you set your own hours.
It’s hard setting time aside to relax, especially when you’re an “always on” kind of guy like me. I used to have a pool table (technically, a friend’s pool table) and that helped me to focus a lot. A fifteen minute…
I haven’t blogged for a while. When I don’t blog for a while, it usually means one of two things — I’ve been to busy with paid work, or I’ve nothing useful to say. There’s nothing worse than mindless posts.
In actual fact, it’s been a mixture of both this time. I’ve been doing a lot of copywriting, but I’ve not felt as if I have a lot to add in terms of sharing my thoughts with the world. There’s my random musings on Tumblr, of course… but I’ll spare you those here.
The most interesting thing that’s…
No, not another post about why I don’t twitter. Although I would like to go over some of the things I said in my previous post. I write reasonably lengthy blogposts because providing keyword-rich, detailed, informative posts is the cornerstone of my SEO strategy. But it is good, from time to time, to keep it simple.
This post, linked to by Guido Fawkes simply as “Twitter Tsar Talks Tosh” on PR-media-blog.co.uk, sums up a lot about what’s right and wrong with Twitter. Skip to the end:
Labour is experimenting with different social media activities, including a way of
…
I’ve said it before. I don’t have time to twitter. Twitter is, for me, a devalued communication mechanism — I find it too time-consuming to find the few pearls in amongst the slurry which, let’s face it, is plentiful. That doesn’t mean I don’t think Twitter is useful. Of course it is. It’s the number one way of attracting social media hits to a site, fast.
I like being twittered about. It brings hits to my site. But I don’t twitter about myself. Direct tweets, linking to your own material, are virtually worthless. They’re spam. They’re a flood. They’re a…
I try to stay out of politics. I mean, I have my opinions, but by and large, I keep them to myself. The next election is going to be interesting, though — because like the last US presidential election, the General Election next Spring is going to be the first big election in the UK fought primarily over the internet.
I blogged the General Election, back in 2005. Blogging was different then. We were mostly ignored. My blog was just an irreverant look at the campaigns, you wouldn’t have come to it for news.
Yes, we all know blogs are…
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