Comments on: How to write sales-focused copy http://allday.cc/blog/how-to-write-sales-focused-copy/ Creative Communication and Conceptual Copywriting Mon, 30 Jan 2012 14:08:26 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Georgina http://allday.cc/blog/how-to-write-sales-focused-copy/comment-page-1/#comment-441 Georgina Thu, 24 Jun 2010 10:55:53 +0000 http://allday.cc/?p=765#comment-441 As a retail website copywriter, I can sure vouch for this. My biggest challenge was convincing people why they need a 12k summerhouse as opposed to one they can get for a fraction of that in Argos, and the trick was to find the 'nub' - well, for starters it's *not* something you can get from Argos, and it's built for you etc. etc. Things like that. Still being new to this game (3 years), I'm still learning about how to cut to the essence of what sells, especially for big-ticket items, but the 'Radio WIIFM' (What's In It For Me?) that Andy Maslen talks about in Write To Sell, and asking 'so what?' from my copy has helped train my focus. I really liked this piece - it's a nice primer, and I enjoy your blog :-) As a retail website copywriter, I can sure vouch for this.

My biggest challenge was convincing people why they need a 12k summerhouse as opposed to one they can get for a fraction of that in Argos, and the trick was to find the ‘nub’ – well, for starters it’s *not* something you can get from Argos, and it’s built for you etc. etc. Things like that.
Still being new to this game (3 years), I’m still learning about how to cut to the essence of what sells, especially for big-ticket items, but the ‘Radio WIIFM’ (What’s In It For Me?) that Andy Maslen talks about in Write To Sell, and asking ‘so what?’ from my copy has helped train my focus.

I really liked this piece – it’s a nice primer, and I enjoy your blog :-)

]]> By: Tracey http://allday.cc/blog/how-to-write-sales-focused-copy/comment-page-1/#comment-425 Tracey Wed, 09 Jun 2010 22:40:54 +0000 http://allday.cc/?p=765#comment-425 Brilliant article and great tips - I have had my website content re-written but still not got the impact I think it should have. Will catch up with you very soon. Warm regards Tracey Brilliant article and great tips – I have had my website content re-written but still not got the impact I think it should have.

Will catch up with you very soon.

Warm regards
Tracey

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