July 10, 2009Guilty Pleasures

Confidence speaks volumes, doesn’t it? Despite being totally out of the blog’s target demographic, I’ve been reading Frassy for the last few weeks.

Okay, so maybe the fact that it’s chock-full of pictures of its extraordinarily pretty author has something to do with it. But there’s more to it than just that.

It’s a one-woman fashion blog written by, as far as I can tell, a recent graduate of Durham University. She’s not a professional, she doesn’t have any training, she’s just a girl, posting pictures of herself.

But this blog is a million miles away from a loose assortment of myspace poses and charity-shop dresses. This blog is a brand.

Modcloth.com have named a dress after her and it’s already out of stock.

How can a girl come from nowhere to become a rising star of fashion? With a good blog.

It’s a simple idea well done. A rolling style spread pitching the author as the star. She’s confident, bright, smart, sexy — and she’s managed to show it all with a few pictures and even fewer lines of text. Somehow, though, she manages to keep the intimate, conversational feel of a personal blog. I don’t know, but if I was a girl reading her blog, I think I’d feel as if I were being given advice by a friend, rather than told what to wear by a magazine.

Don’t be surprised if you see this girl editing Vogue one day. Or on the front cover. Or both.