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	<title>Comments on: Employing a professional writer</title>
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	<link>http://allday.cc/blog/employing-a-professional-writer/</link>
	<description>Creative Communication and Conceptual Copywriting</description>
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		<title>By: Alessia Antoniazzi</title>
		<link>http://allday.cc/blog/employing-a-professional-writer/comment-page-1/#comment-247</link>
		<dc:creator>Alessia Antoniazzi</dc:creator>
		<pubDate>Mon, 01 Feb 2010 19:50:32 +0000</pubDate>
		<guid isPermaLink="false">http://allday.cc/?p=619#comment-247</guid>
		<description>I found your website by chance, surfing around and looking for interesting ideas about creative communication. I must confess it&#039;s the very first time I read something so accurate and true about copywriting at all. I used to work in the marketing dept. of a small company in the northern east side of Italy, that kind of companies where the owner knows beter than you, anytime, anyhow, just because he is the owner. That kind of company where they haven&#039;t any clue about what marketing is, how it should be done. That kind of company, too, where &quot;less is more&quot; sounds as an insult, since they&#039;re paying you, you&#039;re supposed and expected to write the &quot;Divina Commedia&quot; of the advertising pages. 

I happened to try and work with a moltitude of small advertising agencies.... Not the big names, of course, depending on very low or unexisting budget, and I wasn&#039;t expecting miracles, ever. But nobody had such a deep and clear vision of the extreme importance of writing.

Thank you and congratulations.
Alessia, and italian wannabe professional writer</description>
		<content:encoded><![CDATA[<p>I found your website by chance, surfing around and looking for interesting ideas about creative communication. I must confess it&#8217;s the very first time I read something so accurate and true about copywriting at all. I used to work in the marketing dept. of a small company in the northern east side of Italy, that kind of companies where the owner knows beter than you, anytime, anyhow, just because he is the owner. That kind of company where they haven&#8217;t any clue about what marketing is, how it should be done. That kind of company, too, where &#8220;less is more&#8221; sounds as an insult, since they&#8217;re paying you, you&#8217;re supposed and expected to write the &#8220;Divina Commedia&#8221; of the advertising pages. </p>
<p>I happened to try and work with a moltitude of small advertising agencies&#8230;. Not the big names, of course, depending on very low or unexisting budget, and I wasn&#8217;t expecting miracles, ever. But nobody had such a deep and clear vision of the extreme importance of writing.</p>
<p>Thank you and congratulations.<br />
Alessia, and italian wannabe professional writer</p>
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		<title>By: AnotherGuy</title>
		<link>http://allday.cc/blog/employing-a-professional-writer/comment-page-1/#comment-242</link>
		<dc:creator>AnotherGuy</dc:creator>
		<pubDate>Wed, 27 Jan 2010 17:57:49 +0000</pubDate>
		<guid isPermaLink="false">http://allday.cc/?p=619#comment-242</guid>
		<description>I agree wholeheartedly. Now I just need to get some experience so that one day, I too, can say that I am a professional writer.

One thing that I&#039;ve found interesting with your articles is that I always WANT to read them. I have a feed reader filled with so many different topics, authors and blogs that I very easily end up skipping through a few dozen articles a day.

But when I begin reading your articles, something catches my eye and I can&#039;t help but continuing on. Even without looking at who the author is (it&#039;s very small text in my reader) I know it&#039;s yours. 

That is what I can one day aspire to be. A writer that is so good at what he does, that people already know who I am just be the quality of the article they are reading.</description>
		<content:encoded><![CDATA[<p>I agree wholeheartedly. Now I just need to get some experience so that one day, I too, can say that I am a professional writer.</p>
<p>One thing that I&#8217;ve found interesting with your articles is that I always WANT to read them. I have a feed reader filled with so many different topics, authors and blogs that I very easily end up skipping through a few dozen articles a day.</p>
<p>But when I begin reading your articles, something catches my eye and I can&#8217;t help but continuing on. Even without looking at who the author is (it&#8217;s very small text in my reader) I know it&#8217;s yours. </p>
<p>That is what I can one day aspire to be. A writer that is so good at what he does, that people already know who I am just be the quality of the article they are reading.</p>
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