An ad for a office supply store came on the television. The long & short of the commercial was that it was back to school time and the mom saved a bunch of money buying her two sons back to school supplies so she was able to buy “new sons” for her moving business Someone and Son’s Moving. The two news sons were big beefy men and the “old” sons were two teenagers.

I don’t normal laugh at commercials but I did at this one because it was so lame. We got into a conversation about whether or not it was effective. He argued it wasn’t – I thought it was. We were talking about it and said the name of the store about 10 times during the conversation. To me – that is the success. Good commercial or not, we were talking about it.

Thank you for all your posts. I get excited when I see them in my reader. You always give me something to think about and I love the tone of your writing.