Alastaire Allday: Freelance Copywriter, London, UK

I'm a freelance copywriter specializing in sharp, memorable copy that builds brand identities and converts clicks into sales.

Get your message across the professional way.

Copywriter for Web & Graphic Designers

Tired of badly written copy ruining your brilliant designs? Need killer content that's perfect for your site? Talk to a professional copywriter who understands, enjoys and thrives when working with creative people just like you.

b2b copywriting, commercial copywriting

Save money, get results faster and make sure you get exactly what you want by working directly with a copywriter. Whether your'e talking to other businesses or appealing to consumers directly, I can produce copy that speaks directly to your audience.

Copywriter for boutique agencies

If you're a small creative shop, chances are it isn't cost effective for you to employ a full-time copywriter. Working from my office, your studio or online, I can proivde words for your designs and ideas for your clients.

Two things you need to know before choosing a copywriter:

1. What makes a good copywriter?

It's really very simple. Copywriting is the art of fitting as much information into as small a space as possible, quickly providing the reader with a call to action, ruthlessly trimming away information that isn't absolutely necessary. In short, whether he's writing sixty words or six thousand a copywriter will only ever write words that sell.If your copywriter can't do that, sack him. Call me instead.

2. People want the best service at the lowest possible price.

For example, when searching for hotels online, more people google "cheap 5 star hotel" than anything else. Why does this matter? Because no five star hotel ever advertised itself as cheap -- until they discovered it increased their profits!

I'm not a cheap copywriter but I do market myself at a competitive rate, undercutting my competitors by an average of 25%.

I always offer a five star service.

As a freelance copywriter, branding and communications expert, I offer the following services:

• Branding
• Copywriting
• ATL, BTL and web copy
• Creative copy
• Conceptual copy
• Advertising / Sales copy
• Corporate communications
• Advertorial
• Press releases                
• Creative direction
• Person to person consultancy in London
• Project management
• Reputation management
• Press and PR
• Damage control
• Brand strategy and repositioning
• Journalism
• Magazine journalism
• Lifestyle journalism
• Company newsletters
• Blogging and social media

I'm based in London, England, UK. I work with clients worldwide, including Australia and the United States.